Beschrijving
A new version has been published in November 2021 as a web book, which is integrated with the E-learning Text Strategy.
E-book ‘Three Steps to Powerful Words’, text strategy method, September 2016
- 40 pages
- text strategy theory
- examples
- audio and video clips
- Text Preparation Form, TPF, version March 2021
TPF, Text Preparation Tool, March 2021
What if we were to use the massive power of words in a positive way? What if we used it to reach our goals and make our readers and listeners happy?
Unfortunately, we all know how words can be used negatively as weapons. At least once in our lives most of us have experienced painful words. We never forget those moments.
The main purpose of the Text Strategy Method ‘Three Steps’ is to provide a structured way to prepare texts in any language, which make the receiver feel involved, heard, or valued. A ‘happy reader’ understands, remembers, accepts, or shares your message and reacts in the right way.
Definition of text strategy: reflecting on your choices and recording them before you start producing the words.
The Text Strategy Training is useful for every professional who appreciates that communication at work between colleagues, clients, (internal) customers, and other business contacts can be improved. The training offers extra value to people who understand that concentrating only on spelling and wording isn’t enough to increase text effectiveness.
The basis, the architecture, of a text has to be solid in order to achieve the required effect. Everyone who is open to a structured approach will find tools in the Text Strategy Training to empower their professional aims using strong, creative texts.
Table of contents e-book Text Strategy
Click on the table of contents for an enlargement:
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